Most founders I meet are busy becoming someone else.

Most founders I meet are busy becoming someone else. Here's what I mean:

They copy a competitor’s pricing, they hire the way a founder on a podcast hired, they build an org chart they saw in someone else’s deck.

Then they wonder why their business feels confusing, complex, and heavy.

Friedrich Nietzsche put it beautifully in four words: “Become who you are.”

Let's apply this to your business. STOP OUTSOURCING YOUR IDENTITY. Stop living by someone else's values. Build yourself, and your company, that only you can build.

For founders, this can make the biggest impact in 3 main areas of the biz:
-A strategy that fits your unique strengths, not someone else’s highlight reel.
-A culture with your values, not a page from a handbook you downloaded.
-A role for you that uses what you’re best in the world at, instead of what you think a “real CEO” should do.

I’ve lived the other version. Trying to be good at everything kept me stuck.

The breakthrough was admitting who I wasn’t, so I could double down on who I was.

Every hour you spend imitating is an hour you’re not compounding what makes you special.

Can you think of 1 area in your life or business where you're not being true to yourself, and are instead copying someone else?