THE MARKET - the most overlooked variable of why businesses grow.

THE MARKET - the most overlooked variable of why businesses grow.

Does your business feel stuck even when you're doing everything right?

4 companies. 3 exits. Here's the one thing I'd look at before building anything again: is the market expanding or contracting?

80-90% of your growth isn't coming from your execution. It's coming from the currents underneath you. Hard to admit, but the research proves it.

You can run an incredible business and still stop growing if your market is shrinking.

Check your market before you change anything else. A couple of AI prompts can give you a graph showing your market size by year, including projections, to see where your market has been and is headed.

You can choose to stay in a shrinking market, but business is going to feel a lot more difficult.

Many times in a shrinking market, there will be smaller parts of it that are growing. You simply need to take the products you already have and start selling them in new sales channels where the growth is showing up.

#founders #scaling #foundergrowth

Founders work with me if they want to scale without becoming the bottleneck, so they can own the business instead of the business owning them. Follow for more.