New ideas are one of the best, and dangerous, moves that companies

New ideas are one of the best, and dangerous, moves that companies make. That's why you need a framework - I call it CCV.

Ideas create energy. The team gets excited. The whiteboard fills up.

Meanwhile, the difficult problems in your current business gets another few months to grow.

Before pursuing a new product, market, or company, ask three questions:

Do we already have customers for it?

Do we have the capability to deliver it well?

Do we have the vendors and partners to make & support it?

Three yeses could mean you’re expanding your business in the right direction.

Anything less could mean you’re quietly creating a startup.

The idea may be good. But is it good for you...?