Founders treat culture like a cost.

Founders treat culture like a cost. It is closer to a revenue lever.

I used to hear "we'll work on our culture once we hit our revenue goals." As if it were a reward you buy later.

Backwards.

Grant Thornton found companies with healthy culture are 1.5x more likely to report revenue growth above 15%. And that was companies between $200M and $5B, not just startups.

Culture isn't the poster in the break room. It is how decisions get made when you're not in the room. How mistakes get handled when no one is looking. Whether your best people stay during hard times.

When culture grows, does revenue flows. When it rots, you feel it in churn, in rehiring costs, in the deals that fall apart.

Culture is not what you do after you grow. It is part of HOW you grow.

Are you treating yours like an expense or growth strategy?