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hi, I’m Griff, The Founder’s Coach

I coach founders who want to get out of the day‑to‑day and scale.

After 25 years of building, scaling, and selling companies, I help founders like you gain clarity, step out of daily operations, and grow so you can own the business without the business owning you.

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I only work with a limited number of founders.
Eric Griff Griffin
Griff taking a selfie in front of a workshop room of founders cheering
workshop day with founders
25 yearsstarting and scaling companies
$100M+cumulative revenue
3companies built and sold

Griff plays in the clouds and in the dirt remarkably well.

a few things I'm proud of

how I help

Three ways I work with entrepreneurs

01

Founder Coaching

1:1 coaching to step out of operations and scale. 90 minute breakthrough sessions where we focus on the one or two most important things challenging you.

More on Coaching
02

Strategic Planning

Quarterly meetings with founders and their leadership teams to work on the business, not in the business, and align on a 90-day plan that marches towards the long-term vision.

More on Quarterly Planning
03

Speaking & Workshops

Talks on hiring, culture, and cutting resources when times are tough for entrepreneurial groups, peer groups, leadership teams, corporate events, and more. Griff brings a raw, experience-driven, storytelling style that attendees never forget.

See the Topics

Griff is a synthesizer – he brings a room together with a unique balance of attention to detail and vision.

Group photo at the MOmentum conference in Split, Croatia
MOmentum conference in Split, Croatia

Griff has a unique ability to listen, diagnose a problem, and navigate us in a direction with optimism.

Griff with a large group of smiling people in a lounge with string lights

my story

Built, scaled, and sold

  • ImportGSM. Started sophomore year of college and scaled to $3M in revenue by senior year. Sold in 2007.
  • Mobile Outfitters. Co-founded and grew from 1 to 1,500+ locations in 60 countries, with $100M+ in cumulative revenue. Sold in 2025.
  • PAW5. Co-founded and built the #1 dog-feeding product on Amazon. Sold in 2021.
  • GSW Real Estate. Co-founded and grew from 1 to 33 Philadelphia apartments.
  • Boards. I proudly serve on 2 non-profit, and 2 corporate boards.

outside work:

8 half-marathons, 30 countries, pizzaiolo, sourdough baker, barista, dog lover, husband, and father.

my core values

results

What others say about working with me

“Griff is very good at putting himself in other people’s shoes. It gives him a great eye for design, and for how products are perceived.”
“This was the most actionable presentation on hiring I've ever seen.”A+ Hiring attendee
“Griff is great at being open to feedback and not getting locked into one position. This gives him the ability to shift as situations change without losing his authenticity.”
“Griff's attention to detail in creating plans and process is amazing. His ability to look at a problem and create a cohesive execution plan/map is remarkable.”
“The world of entrepreneurship can be very intimidating; however, Eric is able to describe big ideas in an engaging and manageable way.”
“Griff has an unparalleled ability to deeply listen to those around him, both in what is said & unsaid. I have not met anyone that matches his expertise & natural skill in teaching org dynamics.”
“Griff is a synthesizer - he brings a room together with a unique balance of attention to detail and vision.”
“I sent this to my GM, and he watched it two times in a row.”A+ Hiring attendee
“Griff has the rare ability to understand how other people are likely to think and react.”
“He is extremely warm & even which makes everyone working with him at ease. He has the ability to look at problems with a level head & think of tactical ways to solve them w/o showing stress.”
“Griff’s A+ Hiring talk is the most amazing thing I’ve heard in 18 months of being in my entrepreneur group. This was the most accountable presentation on hiring I’ve ever seen.”
“Griff is a natural leader, with the ability to rise above the details and see the big picture.”
“Anyone who is fortunate enough to get the chance to sit down with Griff and talk about business, life, or anything for that matter is a lucky person; I know I sure am.”
“It was fantastic. I'm going to put this framework into practice immediately.”A+ Hiring attendee
“Griff has the unique ability to understand what someone is communicating, then provide a response while not losing the message, or the priority and empathy that should remain with the message.”
“Griff is the definition of Entrepreneur. His talks should be a required watch for every entrepreneur.”
“Griff does a great job relating to the audience and putting his explanations in simple terms. He also combines humor to keep the audience's attention. He's him!”

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find me online

I post on LinkedIn a lot

Follow me to hear my thoughts about business, entrepreneurship, and life.

Follow me on LinkedIn

Ready to get out of the day‑to‑day?

I only work with a limited number of founders.

Take the Assessment